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A little bit about myself

Hi, I’m Niharika. I design products that make complex systems feel straightforward and usable.

I didn’t take a straight path into design. I started out self-taught, which meant learning by doing, breaking things, fixing them and figuring out why they worked in the first place. That habit stuck. I still approach problems with curiosity first and structure second.
 

After a Master’s degree in Design, my thinking shifted from screens to systems. Today, I lead product design across domains, taking ideas from early ambiguity to shipped experiences. I strive to build tools that make sense the first time someone uses them. If there’s a messy workflow or an overcomplicated journey, I’m usually interested.

Thoughtful design, to me, isn’t about decoration. It’s about making things work better than they did yesterday.

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Professional Experience

Feb '23 - Present

Senior UX designer

Reliance Jio Platforms

B2B E- commerce, D2C E-commerce and luxury e-commerce (ongoing) omni-channel experience. Driving AI assisted design workflows for faster ideation, research synthesis, and validation while maintaining craft quality
Data-backed enhancements to UX in Ecommerce to optimise CTR and conversions, specially in discovery and purchase journeys

May - Dec '22

Astute Giraffe- Aasthy

Product designer

Interaction design, user research, design system, visuals and graphics, marketing creatives.

Jun '21- May '22

Larsen & Toubro Infotech

UX/UI designer

Design systems, user research, product flows, interaction design, usability testing, event branding, heuristic evaluation.

Jan- April '21

Owlworx

Visual designer

Brand identity design, packaging design for major FMCG brands

2017-2021

Huenify designs

Visual designer & Co-founder

Online design studio handled Brand identity design, logo design, packaging design, social media creative strategy and marketing

Education

2019- 2021

MIT Institute of Design

MDes, Communication design

Pune

2014-2018

Dayanand Sagar Institutions

BE, Computer Science

Bangalore

Skills & Expertise

User research and analysis, UX design & strategy, design systems, Interaction Design, UX writing, Branding and Packaging design, Digital art and Illustration.

Figma, Photoshop, Illustrator, Procreate, User persona and Journey mapping, Design Sprints, Interviewing and usability testing, visual data analysis

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